ABOUT S.T.A.M.P.
The Society To Advance Media Professionalism was originated in 1995. One of
S.T.A.M.P.’s top priorities is to stress the importance of media buying,
planning, and placement. The creative product is always the "sizzle."
Advertisers salivate over their television commercials, Cable TV and radio
spots, 4-color magazine ads, newspaper ads, and business-to-business ads. In
short, the creative is the "fun" and "exciting" part of the business. What many
advertisers fail to address is whether or not the agency's Media Department is
choosing the right medium, and whether or not the agency's Media Department is
buying the airtime or space properly to insure a successful campaign. The
Society To Advance Media Professionalism stresses, "You can have the best
creative product in the world, but if that media buyer doesn't place that
creative before the right pair of eyes and ears (meaning those folks who are
most likely to buy that product), you have a failed campaign, pure and simple."
Another
top priority on The Society To Advance Media Professionalism's agenda is to
begin the certification process for media buyers and planners.
By certifying media professionals, the strong,
knowledgeable media pros will be set apart from those media people who only
claim to know what they are doing. The Society To
Advance Media Professionalism believes that since media professionals are
spending someone else's money (their clients), there must be a system in place
to assure advertisers that the people who are spending their budgets are,
indeed, qualified to be able to do so. There are too many horror stories
floating around the industry about what unqualified, unknowledgeable "media
buyers/planners/ directors" have done to waste entire advertising budgets.
Professional certification is available for all Media Planners and Buyers who
can meet a rigorous set of professional criteria that verify media
planning/buying competence at the highest levels.
There are 3 Categories of Certification:
1. For All Media-Certified Media Generalist (CMG)
2. For Broadcast-Certified Broadcast Media Buyer (CBMB)
3. Print (and Out-of Home)--Certified Printer Planner/Buyer (CPPB)
All those who receive passing grades will be listed in S.T.A.M.P.'s Professional Registry for reference by future prospective clients or Employers, and be entitled to use the designations CMB, CBMB, or CPPB after their name, as well as receiving a distinctive Certificate for framing.
S.T.A.M.P. Certification is the most significant
advancement in the media profession since Nielsen. The program distinguishes the
professionals among us, and deserves your support.